Lesson objectives

Learn how campaigning can be used by individual citizens working together to bring about change

Success criteria

    Identify the main elements of a successful campaign
    Choose topics that would be suitable for a campaign
    Devise a suitable slogan to describe a campaign

Lesson plan - Campaigning

Introduction to the learning  In pairs think about where people like us can get changes made?
   (At school, where you live, in the country, in Europe, in the world?)

Invite members of pairs to make suggestions.


Can we really change things across the world, eg climate change?

Main body of lesson

A campaign is one way of getting changes made.

In small groups discuss what makes a successful campaign.
List up to five elements.

Then compare notes with another group and come up with an agreed list

Invite each group pair to provide one different element, and build a list on the whiteboard.

When list complete invite debate and comment on each.

The list might include
    An urgent topic (what does that mean?)

  • A  topic that will lead to definable, visible difference in a set time frame

    Large number of supporters (how will you get them?)
    High visibility (how do you get that?)
    Good communication (electronic/ social media?)
    Reaching the people who make the change.

  • Funding (for what?)
  • High profile sponsor (What kind of person? Suggestions?)

Back to your pairs

Task in pairs  Choose a topic for a campaign, decide who you need to reach to get the idea accepted, and write a slogan to put on billboards/ name of website.

Allocate to each pair which community the topic should relate to:

   Where you live
   The country
  Challenge and extension activities Choose a topic for change in
   The world 

Put the topics on the whiteboard.
Ask the class individually or show of hands to rank each out of five (one lowest, five highest) in terms of likelihood of success.
  Feedback and assessment
Teacher observation of small group discussion, teacher questioning to individuals and groups
References Citizenship Education for KS3
Hodder Education 2014

KS3 lesson plan - Campaigning